Agenda – August 22th – 24th
Day 1
Tuesday
Mary Ann O'Connell
FranWise®
President

Franchise Capital Exchange®
Producer

Opening Remarks

Susan Beth
NRD Capital
COO

More than Money – Leveraging Partnerships for Highest Strategic Value

Robert Cresanti
International Franchise Association
President & CEO

Legislative and Regulatory Climate for Franchising.

Regina Amolsch
Plave Koch
Partner

What to Expect When PE Comes In - Before the Deal

Amy Cheng
Cheng Cohen
Partner

What to Expect When PE Comes In - After the Deal

Michael Daigle
Cheng Cohen
Partner

What to Expect When PE Comes In - After the Deal

Aaron Chaitovsky
Citrin Cooperman
Partner

Warning: Franchisor Nightmare - What Franchise Fees Could End Up Costing You

Michael Iannuzzi
Citrin Cooperman
Partner

Warning: Franchisor Nightmare - What Franchise Fees Could End Up Costing You

Sean Falk
Hylant
Client Executive/Franchise Development Leader

New Risks Facing the Franchise Industry


Lunch

Adam Robinson
Hireology
CEO/Chief Hireologist

The Importance of a Strong Employment Brand

Lisa McCarthy
Out of the Box Technology
Co-founder

Integrated and Standardized Systems from CRM, POS, Accounting, Reporting and Mobile Application


Practice Pitches


Franchisor Dinner by Suppliers (invitation only)

Day 2
Wednesday
Mary Ann O'Connell
FranWise ®
President

Franchise Capital Exchange®
Producer

Opening Remarks

Darrell Johnson
FRANdata
CEO

Maximize Value By Learning from 1,000s of Brands That Have Been in Your Shoes

Stan Friedman
FRM Solutions
President

Reduce the Number of Balls You Juggle Without Increasing Headcount

Jania Bailey
FranNet
CEO

Building Your System and Choosing the Right Franchisees

Thomas Scott
Brand Journalists
CEO

Effective Lead Generation in Today's Market

Shelly Sun
BrightStar Care
CEO

Chairman of IFA

Franchisor Businesses Should Always Be Ready For An Exit Event


Lunch

Dawn Kane
Hot Dish Advertising
President

How to Develop a Well-designed Marketing Plan to Drive Sales To Your Franchisees

Larry Myer
FC Dadson
VP New Business Development

Grow lean: 5 Ways to Open Units and Grow Lean

Art Coley
CGI
CEO/Founder

Designing the Right Development Program for Your Brand - From Lead Generation Through Onboarding

Mary Ann O'Connell
FranWise®
President

Manuals, Training and Compliance: Attraction and Protection


Practice Pitches and Coaching


Investors Reception (Invitation Only)

Day 3
Thursday
Mary Ann O'Connell
FranWise®
President

Franchise Capital Exchange®
Producer

Opening Remarks


Investor Introductions

Ron Feldman
Apple Pie Capital
Chief Development Officer

Looking at Your Financials Through a Bankers Lens

John Goldasich
Arlington Capital Advisors
Partner

Understanding Today's Equity Market


Spotlight Presentations to Investors


Lunch


Resource Round Tables


Recap and Adjourn

“Just a quick update to let you know the amazing results we are having as a result of being allowed to present our franchise
acquisition and growth model to your group. Candidly, it has been beyond expectations. The interest in our business from your group was immediate and is ongoing. It would have taken us a year to accomplish what we did in two days at your event. Thanks again for fulfilling this need in franchising.”

Ronald A. Eriksen,

Founder/CEO Crown Business Holdings

Private Policy